Genre Research - Chris Brown - Look At Me Now

Iconography
The video for Chris Brown's 'Look At Me Now' encompasses a lot of stereotypical 'rap' culture icons. The genre as a whole is very much about community, wealth, going out and women. Throughout the video the performers all wear extravangent chains, caps and are surrounded by smoke - indicating power and mystery.
The large amounts of street and hip-hop dancing featured in the video are iconically from this genre, and even though the song itself isn't about women, there are still barely clothed girls in the background - firmly placing the video in the genre.