Research - Audience Demographic

In order to affirm my original ideas on my target audience I looked up the actual song which I'm creating my music video to and used Youtube's 'statistics' button to see who they were, and where abouts in the world they lived. Unfortunately, Youtube couldn't provide me with the statistics for the acoustic verison, so I used the real one instead.

Here is the map of where my target audience are from in the world, it's clear to see that I'm aiming a prinicpally British audience, which is good seeing as I can most easily relate to them.




I also looked at the gender and average age of my target demographic as shown below. From this I've gathered that, my target market are of a similar age to myself and mostly the same gender as me. This makes it a lot easier to create a video, because as a female age 13 - 17, I know what interests me within a music video and therefore can replicate this. Looking at age and gender also gives me the idea of doing some form of survey / focus group to try and gather ideas direct from my audience.
This video is most popular with:

Gender	Age
Female	13-17
Male	13-17
Female	18-24