Ancillary Task Research - Tour Posters - Ellie Goulding

Ellie Goulding is a popular acoustic style singer with my target audience age group, and I thought this poster was particually effective in attracting audience attention. The depth of field in the image adds a level of interest and makes her stand out (even though she is unconventionally not centre frame). The typography used has become instantly recognisable to her, so using it was an obvious choice.